Every day more traders are becoming aware of the potential and power of selling within Bartercard's online trading platform MYBC. Many members are achieving sales within just a few days, if not hours, of creating a new listing and are recognizing a real opportunity to boost business growth.
In this week's blog we see what actions successful members are taking every day to make thousands in online sales to achieve growth. We also look at simple e-commerce mistakes to avoid.
Take these following steps for online success.
It's important that if someone has trusted you enough to purchase one of your offers, you make contact within 24hrs. Just because you are selling electronically, where you often don’t see or speak to the buyer, doesn't mean general business communication practices go out the window. Making contact with a buyer in a timely manner builds trust, puts their mind at ease, and they believe that you intend to follow through on your promise. Ask yourself how you would like to be communicated to if you were the buyer?
You want to position what you are selling in the best possible light without misleading the buyer. Be clear, honest and reveal as much detail as possible about an item you are selling. If the item you're selling has a scratch or a ding, make it clear. Your buyer will appreciate the honesty and want to transact with you in the future.
Providing as much detail about your listing as possible is vital for converting a lead into a paying customer. You will be amazed at how many people view your listing and decide not to buy, because there just wasn’t enough information included. If you are creating a listing with the intention to sell it, take the time to provide detail, otherwise there is no point slapping up something quickly with not enough information included.
If you want to increase online sales, you must have high quality images. The more clearly you can show a product, the better. Try position it near a window, turn all the lights on, shine a spot light on the image - anything to remove shadows - so a buyer can clearly see what you are selling. If using MYBC, make sure you provide a minimum of four images. Click here to discover more photography tips and tricks.
Take the guesswork out of the costs involved in postage/delivery. Try and include delivery in the price if possible and/or offer a flat postage rate on smaller items. It might seem better for you (the seller) to state that shipping is the buyer’s responsibility, but it may cost you sales. If selling something large that you could potentially drop off locally on your way to work, consider listing it as free local delivery. Doing this makes it easier for the buyer to receive the goods, and they are more likely to buy from you again.
6. Think laterally and create packages
If you are a mechanic, offer a bundled package that includes oil change, wheel alignment, suspension and engine clean. If you are a restaurant, package a dinner for two with a bottle of champagne. Give people ideas! MYBC is free advertising for your business. Don’t wait for customers to come to you. Create value for others and bundle your product/service into attractive packages!
7. Make your listing ‘Featured’
It’s worth investing an extra T$5.95 to get your listing featured on MYBC, which will place your offer in the prime position on the home page. This will place your listing in front of thousands of Bartercard members when they first login, as well as catch them when they are in a buying frame of mind and looking to spend.
8. High Standards
It is clear that the people who are making thousands in online sales have incredibly high standards.
The standard of their offer, listing or presentation is representative of their attitude and the results follow. For example, the best restaurants who attract the most customers and make the most sales, generally have the best standards. From the moment you walk in, the premises is exceptional and attention has been applied to the finer details.
This is exactly the same when creating a listing online, if you maintain high standards and take the time to present an exceptional offer, whilst paying attention to the finer details, you are guaranteed to attract high quality customers and increase your sales success.
Following these simple steps will help you succeed in online sales and attract new customers to your business.
MYBC is free for Bartercard members and will attract new customers who are actively looking to spend.
Visit mybc.bartercard.com and start your listing today.
For more information about growing your business, visit bartercardusa.com.
Article adapted from a Bartercard Australia Blogpost.