With technology introducing a number of new platforms and devices to the world, it can be hard to know which will be beneficial to your small or medium-sized enterprise (SME). Should you make your website available on mobile? Where do you spend your time and money with marketing? Is LinkedIn a viable platform to receive small business growth? Today, we want to deal with this last question because there still seems to be some confusion surrounding LinkedIn.
What Is It? - For those of you living under a rock for the past few years, LinkedIn is a social networking site but it’s widely considered to be a professional environment. Whereas Facebook and Twitter will deal with social interactions, LinkedIn provides an opportunity for businesses to network and job-seekers to create an online profile (essentially acting as an online résumé).
As an entrepreneur, you might be wondering how you can use this platform to grow but we have compiled some of the biggest tips below;
Advanced Searching - Nowadays, there are various ways of reaching out to potential clients/customers and the ‘advanced search’ feature on LinkedIn can compete with the very best. After entering your search, you can filter by demographic, industry, position, company size, and much more. If you were to pay for the premium option, you can even utilize even more search options and this helps to recognize certain similarities between customers or potential customers themselves.
In addition to consumers, you could even use the advanced search feature to find potential employees so you don’t have to waste money on hiring the wrong people; an extensive LinkedIn research plan can help you choose the person with the right skills, mindset, and culture for your business.
LinkedIn Pulse - As blogging platforms go, LinkedIn Pulse is one of the very best and a great way to connect with people and show your expertise within your niche. Whether news articles regarding your industry or simple advice pieces, you can upload content regularly and the notifications system ensures that all your connections will be alerted immediately. With high-quality content, you can be seen as a market leader and gain the trust and credibility companies need to grow online.
Ad Targeting - As we all know, Facebook is fantastically clever when it comes to ad targeting but LinkedIn deserves a mention too. As an entrepreneur, you need to know that the right people are seeing your ads and this can now happen with the custom ad settings. After creating your ad, you can get as specific as you wish by selecting a certain job title, a certain company, or even an entire industry. With this, you know that the right eyes will see your ads rather than wasting money targeting a wider market; fewer of which are actually interested in your product.
LinkedIn Groups - At first, LinkedIn will encourage you to join up to 50 groups but between eight and twelve is a little more manageable. With key groups in your industry, you can contribute and really earn a name for yourself. As long as you provide genuinely useful information and appreciate the other users rather than constantly spamming, this can be a great way to make contacts.
In truth, there are so many tips for small business growth on LinkedIn that you would be reading all day if we listed them here. For example, you can upload PDFs and videos for your company, gain endorsements from previous clients and employees, use Alumni Groups, regularly post status updates, and just generally have a page where potential clients and employees alike can see what you’re all about and whether you are the right fit for them!