In business the assumption often is that once a consumer has made a purchase, they are automatically a customer. But business is much more complex -[…]
How to create a $10,000 marketing campaign for $0
Most business owners are forever crunching return on investment figures and sizing up the effectiveness of marketing campaigns. Thinking outside the[…]
Small business tips to boost brand exposure and sales
1. Fine-tuned customer targetingThe first step to boosting brand exposure is a clear-cut picture of who your customer is, so you can select the most[…]
How to get the word out when you don’t have a marketing or PR budget
You’ve invested all your dollars into your business, now how do you tell everyone you exist? In this week’s blog, we’ve listed 8 tips to build up a[…]
SME and start-up business tips
Does your brand lack direction or need a fresh start? Packed inside this week’s blog are the business staples, tips and insight to laying down the[…]
Branding - Online, Offline, and What Your Logo Says About You
In every single industry right now, the competition is increasing and improving continually. As an SME (small or medium enterprise), you lose[…]
Take Control of Online Reviews
Online reviews can be a complicated puzzle to solve. Whether it's Yelp, Google, or a social media platform, it is crucial for any successful business[…]
Tips on promoting your business using social media
So you say you're not a social media buff? Perhaps you just don't know what all the hype is about. It’s easier than you think to use social media for[…]
Top photography tips and tricks to make your brand stand out
Photographs are key to standing out in a digital world – whether on social media, a company website or in a marketing campaign. Did you know there are[…]
